How can existing technology be brought to new markets?
A battery start-up sought new applications for its nanoparticle-based materials, but was not prepared to invest engineering resources into a market where they lacked both technical and business savvy.
To clarify the technology’s potential market value we performed a competitive landscape analysis, benchmarking its performance against alternative solutions. Backed with this narrative, we wrote two successful government grant proposals for the technology, bringing in $600,000 in non-dilutive seed funding for the development of prototypes.
With this money, the company hired a full time employee to work on the program, and was able to use his efforts to enhance their existing programs as well.